Library · Traffic · How to run this
Lag-bucket conversions still owe CPA
Lag-bucket conversions still take CPA. Delayed credit $ = lag conversions × CPA. Type lag conversions and CPA $.
Pair: Conversion lag bucket on Traffic. Hold: payout hold days. Collisions: click ID collision.
What you type
Lag conversions — conversions in the lag bucket you named (network export — typed).
CPA $ — payout / CPA $ on those conversions.
Delayed credit $ = lag × CPA. Tighten the attribution window when credit $ is material — do not invent a lag chip.
What not to do
Do not invent a lag percent. Do not mix same-day conversions into the lag bucket. Do not fold hold days into CPA without splitting. Do not treat EPC as delayed credit.
Related: Traffic, payout hold days, click ID collision, offer cap leftover.
Procedure
- Type lag conversions and CPA $.
- Read delayed credit $.
- Tighten the window when credit $ is material.
Failure modes
- Inventing a lag percent.
- Mixing same-day conversions into the lag bucket.
- Folding hold days into CPA without splitting.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Lag-bucket delayed credit $
- Lag-bucket conversions × CPA $.
Work with us — We run this job on your accounts. Services
FAQ
- Is this payout hold days?
- Related clock. [Payout hold days](/manuals/everflow-payout-hold-days) is hold vs CB lag. This page is delayed credit $ on lag-bucket conversions × CPA.
- Is this click ID collision?
- Related overpay. [Click ID collision](/manuals/everflow-click-id-collision) prices colliding IDs. This page is lag-bucket conversion credit $.
- What lag % should I invent?
- None. Type lag-bucket conversions and CPA $ from the network export.