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Library · Payment orchestration · How to run this

Step-up challenges can abandon the cart

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CalculatorStep-up abandon cost · Calculator lives in the articleOpen

Fraud and 3DS step-ups can stop a sale when the buyer leaves the challenge. Lost sales = challenged × abandon % × AOV. Type challenged, abandon %, and AOV $.

Pair: Step-up abandon cost on Orchestration. Approval change: 3DS lift. Who blocked: fraud block vs issuer.

What you type

Challenged — orders sent to step-up / 3DS challenge in the window.

Abandon % — share that never completed the challenge (export, not a blog).

AOV $ — average order value on that challenged set (or the brand AOV you use for the same window).

Abandoned = challenged × abandon %. Lost sales = abandoned × AOV. Tune rules when lost sales exceed the fraud you stopped — do not invent an abandon chip.

What not to do

Do not invent an abandon percent. Do not mix soft declines into the challenged count. Do not treat completed challenges as free of friction elsewhere. Do not ignore AOV when comparing two rule sets.

Related: Orchestration, 3DS lift, fraud block vs issuer, step-up retry.

Procedure

  1. Type challenged order count and abandon %.
  2. Type AOV $ on that set.
  3. Tune rules when lost sales exceed fraud stopped.

Failure modes

  • Inventing an abandon percent.
  • Mixing soft declines into the challenged count.
  • Ignoring AOV when comparing rule sets.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Step-up abandon
A challenged / 3DS step-up the buyer left before completion. Lost sales = abandoned × AOV.

Work with us — We run this job on your accounts. Services

FAQ

Is this 3DS lift?
Related step-up. [3DS lift](/manuals/three-ds-lift) prices approval change. This page prices abandon $ on challenged orders.
Is this fraud block vs issuer?
Related fork. [Fraud block vs issuer](/manuals/fraud-block-vs-issuer) splits who said no. This page is buyer abandon on the challenge screen.
What abandon percent should I invent?
None. Type abandon % from your step-up / 3DS export for that window.