Library · Traffic · How to run this
Ad-account coverage is not spend coverage
Live spend accounts minus connected ad accounts make coverage gap %. Type both.
Pair: Ad-account coverage gap on Traffic. Spend $: spend coverage gap. ROAS: refund-adjusted ROAS gap.
What you type
Connected ad accounts — ad accounts linked in Hyros for the window.
Live spend accounts — ad accounts that booked spend in that same window.
Coverage gap % = (live spend accounts − connected ad accounts) ÷ live spend accounts × 100. Connect the missing seats when gap % is fat — do not invent a coverage chip.
What not to do
Do not invent coverage gap %. Do not mix spend dollars into account counts. Do not treat paused accounts with zero spend as live. Do not average every brand when one owns the hole.
Related: Traffic, spend coverage gap, refund-adjusted ROAS gap, LTV vs day-0 ROAS.
Procedure
- Type connected ad accounts and live spend accounts.
- Read coverage gap %.
- Connect missing seats when gap % is material.
Failure modes
- Inventing coverage gap %.
- Mixing spend dollars into account counts.
- Treating zero-spend paused accounts as live.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Ad-account coverage gap %
- (Live spend accounts − connected ad accounts) ÷ live spend accounts × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this spend coverage gap?
- Sibling attribution grain. [Spend coverage gap](/manuals/northbeam-spend-coverage-gap) is tracked spend $ vs platform spend $. This page is connected ad accounts vs live spend accounts on Hyros.
- Is this refund-adjusted ROAS gap?
- Related Hyros book. [Refund-adjusted ROAS gap](/manuals/hyros-refund-adjusted-roas-gap) is day-0 vs refund-adjusted ROAS. This page is ad-account coverage.
- What coverage gap % should I invent?
- None. Type connected ad accounts and live spend accounts from the same Hyros window.