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Hyros assisted overclaim is not assisted share

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CalculatorHyros assisted-overclaim share · Calculator lives in the articleOpen

HY overclaim % is how far assist $ sits above last-touch $ on one Hyros assist-over cut. If assist is not higher, the score is zero.

Pair: Assisted-overclaim share on Traffic. Mix twin: assisted share. Skew twin: assisted-vs-last-touch.

What you type

Assisted attributed $ — Hyros path-assist dollars in the assist-over cut.

Last-touch attributed $ — Hyros last-touch dollars in that same cut.

HY overclaim % = max(0, assist − last-touch) ÷ last-touch × 100. Fat HY overclaim % means assist rules are loud vs last-click. Chase that path. Never invent an HY overclaim chip.

What not to do

Do not invent HY overclaim %. Do not paste an assisted-share or |assist−last| gap file into these fields. Do not put first-touch or view-through into assist. Do not mix brands when one path owns the excess.

Related: Traffic, assisted share, assisted-vs-last-touch, view-through vs click.

Procedure

  1. Type assisted attributed $ and last-touch attributed $.
  2. Read HY overclaim %.
  3. Tighten assist rules when HY overclaim % is material.

Failure modes

  • Inventing HY overclaim %.
  • Dumping a Hyros assisted-share or assisted-vs-last-touch gap export into overclaim fields.
  • Folding first-touch or view-through dollars into assisted overclaim.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY overclaim %
max(0, Assisted $ − Last-touch $) ÷ Last-touch $ × 100.

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FAQ

Is this Hyros assisted share?
Mix grain, not overclaim. [Assisted share](/manuals/hyros-assisted-share) is assist $ ÷ total attributed $. This page is max(0, assist − last-touch) ÷ last-touch.
Is this Hyros assisted-vs-last-touch gap?
Absolute skew, both ways. [Assisted-vs-last-touch gap](/manuals/hyros-assisted-vs-last-touch-gap) uses |assist − last-touch|. This page only scores assist above last-touch.
What HY overclaim % should I invent?
None. Pull assisted $ and last-touch $ from the same Hyros assist-over cut.