Library · Traffic · How to run this
Hyros view-through is not click attribution
Divide view-through $ by view-through $ + click $ on one Hyros VT-vs-click cut. That quotient is HY VT-vs-click %.
Pair: View-through vs click share on Traffic. VT twin: view-through share. Northbeam twin: VT vs click.
What you type
View-through $ — Hyros dollars credited to view-through in the VT-vs-click cut.
Click $ — Hyros dollars credited to click in that same VT-vs-click cut.
HY VT-vs-click % = view-through ÷ (view-through + click) × 100. Hot HY VT-vs-click % usually means the VT window is stealing click credit — chase that mapping; never invent an HY VT-vs-click chip.
What not to do
Skip inventing HY VT-vs-click %. Skip pasting a view-through-share (VT ÷ attributed) or Northbeam VT-vs-click export into Hyros fields. Skip folding assisted or unattributed dollars into the split. Skip blending brands when one pixel owns the VT pile.
Related: Traffic, view-through share, Northbeam VT vs click, assisted share.
Procedure
- Type view-through $ and click $.
- Read HY VT-vs-click %.
- Revisit VT windows when HY VT-vs-click % is material.
Failure modes
- Inventing HY VT-vs-click %.
- Dumping a Hyros view-through-share (VT ÷ attributed) or Northbeam VT-vs-click export into VT/click fields.
- Folding assisted or unattributed dollars into the VT-vs-click split.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY VT-vs-click %
- View-through $ ÷ (View-through $ + Click $) × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros view-through share?
- Different denominator. [View-through share](/manuals/hyros-view-through-share) is view-through $ ÷ total attributed $. This page is view-through $ ÷ (view-through $ + click $).
- Is this Northbeam view-through-vs-click share?
- Sibling attribution stack. [Northbeam view-through-vs-click share](/manuals/northbeam-view-through-vs-click-share) reads Northbeam VT vs click. Here you only split Hyros view-through $ vs click $.
- What HY VT-vs-click % should I invent?
- None. Pull view-through $ and click $ from the same Hyros VT-vs-click cut.