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Hyros view-through is not Rockerbox view-through
Put Hyros view-through $ over Hyros total attributed $. The quotient is VT %.
Pair: View-through share on Traffic. Other books: Rockerbox view-through, Northbeam view-through.
What you type
View-through attributed $ — Hyros dollars tagged as view-through / impression-assisted in the named span.
Total attributed $ — All Hyros attributed dollars in that same span.
VT % = view-through ÷ total × 100. When VT % runs hot, revisit impression windows — never invent a VT chip.
What not to do
Do not invent VT %. Do not drop a Rockerbox VT export into Hyros fields. Do not treat call-vs-web share as view-through. Do not merge spans when one campaign owns the credit.
Related: Traffic, Rockerbox view-through, modeled-vs-cash, call-vs-web.
Procedure
- Type view-through attributed $ and total attributed $.
- Read VT %.
- Revisit impression windows when VT % is material.
Failure modes
- Inventing VT %.
- Dropping a Rockerbox VT export into Hyros fields.
- Treating call-vs-web share as view-through.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- View-through share %
- View-through attributed $ ÷ Total attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Rockerbox view-through share?
- Different attribution book. [View-through share](/manuals/rockerbox-view-through-share) reads Rockerbox. Here you only put Hyros view-through $ over Hyros total attributed $.
- Is this modeled-vs-cash gap?
- Sibling Hyros cut. [Modeled-vs-cash gap](/manuals/hyros-modeled-vs-cash-gap) pits attributed $ against bank cash. This page is view-through share inside Hyros credit.
- What VT % should I invent?
- None. Pull view-through attributed $ and total attributed $ from the same Hyros span.