Library · Traffic · How to run this
View-through is not unattributed revenue
View-through $ ÷ total attributed $ make VT %. Type both.
Pair: View-through share on Traffic. Hole: unattributed-revenue share. ROAS cut: new-vs-blended ROAS gap.
What you type
View-through $ — View-through attributed dollars from Northbeam in the window.
Total attributed $ — Total attributed dollars in that same Northbeam window.
VT % = view-through $ ÷ total attributed $ × 100. Revisit VT windows when VT % is fat — do not invent a VT chip.
What not to do
Do not invent VT %. Do not mix unattributed revenue into the VT numerator. Do not treat blended ROAS as view-through share. Do not average every skill when one owns the hole.
Related: Traffic, unattributed-revenue share, new-vs-blended ROAS gap, platform vs modeled.
Procedure
- Type view-through $ and total attributed $.
- Read VT %.
- Revisit VT windows when VT % is material.
Failure modes
- Inventing VT %.
- Mixing unattributed revenue into the VT numerator.
- Treating blended ROAS as view-through share.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- View-through share %
- View-through $ ÷ total attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this unattributed-revenue share?
- Sibling Northbeam hole. [Unattributed-revenue share](/manuals/northbeam-unattributed-revenue-share) is no-credit $. This page is view-through $ \u00f7 attributed $.
- Is this new-vs-blended ROAS gap?
- Related ROAS cut. [New-vs-blended ROAS gap](/manuals/triple-whale-new-vs-blended-roas-gap) is NC vs blended ROAS. This page is Northbeam view-through share.
- What VT % should I invent?
- None. Type view-through $ and total attributed $ from the same Northbeam window.