Library · Traffic · How to run this
Rockerbox view-through is not Northbeam view-through
View-through attributed $ ÷ total attributed $ make VT %. Type both.
Pair: View-through share on Traffic. Northbeam: view-through share. Spend hole: unattributed-spend share.
What you type
View-through attributed $ — Attributed dollars Rockerbox tagged as view-through (impression-assisted, not click-only) in the window.
Total attributed $ — Total attributed dollars in that same Rockerbox window.
VT % = view-through attributed $ ÷ total attributed $ × 100. Re-check impression windows when VT % is off — do not invent a VT chip.
What not to do
Do not invent VT %. Do not paste Northbeam VT exports into Rockerbox counts. Do not fold unattributed spend into VT $. Do not average every skill when one owns the hole.
Related: Traffic, view-through share, unattributed-spend share, assisted share.
Procedure
- Type view-through attributed $ and total attributed $.
- Read VT %.
- Re-check impression windows when VT % is material.
Failure modes
- Inventing VT %.
- Pasting Northbeam VT exports into Rockerbox counts.
- Folding unattributed spend into VT $.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- View-through share %
- View-through attributed $ ÷ total attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam view-through share?
- Sibling platform grain. [View-through share](/manuals/northbeam-view-through-share) is Northbeam VT $. This page is Rockerbox view-through attributed $ ÷ total attributed $.
- Is this unattributed-spend share?
- Related Rockerbox hole. [Unattributed-spend share](/manuals/rockerbox-unattributed-spend-share) is no-channel spend. This page is Rockerbox VT share.
- What VT % should I invent?
- None. Type view-through attributed $ and total attributed $ from the same Rockerbox window.