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Hyros call-assist vs direct is not Northbeam assist-direct

How to run thisTraffic3 steps
CalculatorHyros assisted-vs-direct gap · Calculator lives in the articleOpen

Net |call-assist − direct| over direct for one Hyros call-direct cut. That quotient is HY assisted-direct gap %.

Pair: Assisted-vs-direct gap on Traffic. Northbeam twin: NB assist-direct. Path-fork twin: assist-skew.

What you type

Assisted revenue $ — Hyros call-assist dollars for the call-direct cut.

Direct revenue $ — Hyros direct dollars for that same cut.

HY assisted-direct gap % = |call-assist − direct| ÷ direct × 100. Fat HY assisted-direct gap % usually means call maps vs direct bids — chase that swing; never invent an HY assisted-direct chip.

What not to do

Skip inventing HY assisted-direct gap %. Skip dumping a Northbeam assist-direct or Hyros assist-skew file into these fields. Skip folding last-touch $ into the call-assist field. Skip blending campaigns when one cut owns the swing.

Related: Traffic, NB assist-direct, assist-skew, halo vs direct.

Procedure

  1. Type assisted revenue $ and direct revenue $.
  2. Read HY assisted-direct gap %.
  3. Chase the call-assist/direct map when HY assisted-direct gap % is material.

Failure modes

  • Inventing HY assisted-direct gap %.
  • Loading Northbeam assist-direct or Hyros assist-skew rows into these boxes.
  • Folding last-touch $ into the assist field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY assisted-direct gap %
|Assisted $ − direct $| ÷ direct $ × 100 on one Hyros call-direct cut.

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FAQ

Is this Northbeam assisted-vs-direct gap?
Call-assist book vs Northbeam assist map. [Assisted-vs-direct gap](/manuals/northbeam-assisted-vs-direct-gap) stays on Northbeam. Here both inputs come from Hyros.
Is this Hyros assisted-vs-last-touch gap?
Direct cash vs last-touch cash. [Assisted-vs-last-touch gap](/manuals/hyros-assisted-vs-last-touch-gap) nets assist-skew against last-touch. Here you only net call-assist $ against direct $.
What HY assisted-direct gap % should I invent?
None. Pull assisted revenue $ and direct revenue $ from the same Hyros call-direct cut.