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Library · Traffic · How to run this

Northbeam assist-vs-direct is not path-fork

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CalculatorNorthbeam assisted-vs-direct gap · Calculator lives in the articleOpen

Net |assist − direct| over direct for one Northbeam assist-direct cut. That quotient is NB assisted-direct gap %.

Pair: Assisted-vs-direct gap on Traffic. Path-fork twin: assisted-vs-last-touch. Halo twin: halo vs direct.

What you type

Assisted revenue $ — Northbeam assist dollars for the assist-direct cut.

Direct revenue $ — Northbeam direct dollars for that same cut.

NB assisted-direct gap % = |assist − direct| ÷ direct × 100. Fat NB assisted-direct gap % usually means assist maps vs direct bids — chase that swing; never invent an NB assisted-direct chip.

What not to do

Skip inventing NB assisted-direct gap %. Skip dumping a path-fork or halo-vs-direct file into these fields. Skip folding last-touch $ into the assist field. Skip blending campaigns when one cut owns the swing.

Related: Traffic, assisted-vs-last-touch, halo vs direct, assisted share.

Procedure

  1. Type assisted revenue $ and direct revenue $.
  2. Read NB assisted-direct gap %.
  3. Chase the assist/direct map when NB assisted-direct gap % is material.

Failure modes

  • Inventing NB assisted-direct gap %.
  • Loading path-fork or halo-vs-direct rows into these boxes.
  • Folding last-touch $ into the assist field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB assisted-direct gap %
|Assisted $ − direct $| ÷ direct $ × 100 on one Northbeam assist-direct cut.

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FAQ

Is this Northbeam assisted-vs-last-touch gap?
Direct cash vs last-touch cash. [Assisted-vs-last-touch gap](/manuals/northbeam-assisted-vs-last-touch-gap) nets path-assist against last-touch. Here you only net assist $ against direct $.
Is this Northbeam halo-vs-direct?
Assist map vs halo map. [Halo vs direct](/manuals/northbeam-halo-vs-direct) nets halo $ against direct $. This page nets assist $ against direct $.
What NB assisted-direct gap % should I invent?
None. Pull assisted revenue $ and direct revenue $ from the same Northbeam assist-direct cut.