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Library · Traffic · How to run this

Northbeam path-fork is not Hyros assist-skew

How to run thisTraffic3 steps
CalculatorNorthbeam assisted-vs-last-touch gap · Calculator lives in the articleOpen

Net |path-assist − last-touch| over last-touch for one Northbeam fork cut. That quotient is NB path-fork %.

Pair: Assisted-vs-last-touch gap on Traffic. Hyros twin: assist-skew. Mix twin: assisted share.

What you type

Assisted revenue $ — Northbeam path-assist dollars for the fork cut.

Last-touch revenue $ — Northbeam last-touch dollars for that same fork cut.

NB path-fork % = |path-assist − last-touch| ÷ last-touch × 100. Fat NB path-fork % usually means assist maps vs last-click bids — chase that fork; never invent an NB path-fork chip.

What not to do

Skip inventing NB path-fork %. Skip dumping a Hyros assist-skew or Rockerbox assist-fork file into Northbeam fields. Skip folding first-touch $ into the path-assist field. Skip blending campaigns when one fork owns the skew.

Related: Traffic, Hyros assist-skew, assisted share, Rockerbox assist-fork.

Procedure

  1. Type assisted revenue $ and last-touch revenue $.
  2. Read NB path-fork %.
  3. Retune assist vs last-click maps when NB path-fork % is material.

Failure modes

  • Inventing NB path-fork %.
  • Dumping a Hyros or Rockerbox assist-gap file into Northbeam fields.
  • Folding Northbeam assisted-share mix into the gap fields.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB path-fork %
|Assisted revenue $ − Last-touch revenue $| ÷ Last-touch revenue $ × 100.

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FAQ

Is this Hyros assisted-vs-last-touch gap?
Different attribution book. [Assisted-vs-last-touch gap](/manuals/hyros-assisted-vs-last-touch-gap) nets Hyros assist-skew $. Here you only net Northbeam path-assist $ against Northbeam last-touch $.
Is this Northbeam assisted share?
Sibling Northbeam door on mix, not fork. [Assisted share](/manuals/northbeam-assisted-share) is path-assist $ ÷ book $. This page nets path-assist $ against last-touch $.
What NB path-fork % should I invent?
None. Pull assisted revenue $ and last-touch revenue $ from the same Northbeam fork cut.