Library · Traffic · How to run this
Call-to-sale lag is not call share
Sale day − call day make lag days. Type both plus calls.
Pair: Call-to-sale lag on Traffic. Share: call-attribution share. Click lag: click-to-sale lag.
What you type
Call day — Day index of the attributed call in your window.
Sale day — Day index of the sale tied to that call cohort.
Calls — Calls in that same lag window.
Lag days = sale day − call day. Retune call close windows when lag days are fat — do not invent a lag chip.
What not to do
Do not invent lag days. Do not mix call-attribution share into day indexes. Do not treat click lag as call lag. Do not average every skill when one owns the lag.
Related: Traffic, call-attribution share, click-to-sale lag, lead-to-sale lag.
Procedure
- Type call day, sale day, and calls.
- Read lag days.
- Retune call close windows when lag days are material.
Failure modes
- Inventing lag days.
- Mixing call-attribution share into day indexes.
- Treating click lag as call lag.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Call-to-sale lag days
- Sale day − call day.
Work with us — We run this job on your accounts. Services
FAQ
- Is this call-attribution share?
- Sibling Hyros grain. [Call-attribution share](/manuals/hyros-call-attribution-share) is call-attributed orders \u00f7 orders. This page is sale day \u2212 call day.
- Is this click-to-sale lag?
- Related affiliate lag. [Click-to-sale lag](/manuals/maxweb-click-to-sale-lag) is sale day \u2212 click day. This page is Hyros call-to-sale lag.
- What lag days should I invent?
- None. Type call day, sale day, and calls from the same Hyros window.