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Hyros call-path MER vs cash is not Northbeam MER cash gap

How to run thisTraffic3 steps
CalculatorHyros MER-vs-cash gap · Calculator lives in the articleOpen

On one Hyros day-0 call-path window, ask how far MER revenue $ sits from cash collected $. That absolute gap ÷ cash is HY MER-cash gap %.

Pair: MER-vs-cash gap on Traffic. MTA twin: Northbeam MER-vs-cash. Refund twin: refund-adjusted ROAS.

What you type

MER revenue $ — Booked revenue Hyros uses for MER on the day-0 call-path window.

Cash collected $ — Settled cash collected on that same Hyros window (bank / processor).

HY MER-cash gap % = |MER revenue − cash| ÷ cash × 100. A fat HY MER-cash gap % means reconcile Hyros booking vs settle — never invent a HY MER-cash gap chip.

What not to do

Skip inventing HY MER-cash gap %. Skip pasting a Northbeam or Triple Whale MER export into Hyros fields. Skip treating open refunds as cash collected. Skip blending call paths when one offer owns the skew.

Related: Traffic, Northbeam MER-vs-cash, Triple Whale MER-vs-cash, refund-adjusted ROAS.

Procedure

  1. Type MER revenue $ and cash collected $.
  2. Read HY MER-cash gap %.
  3. Reconcile booking vs settle when HY MER-cash gap % is material.

Failure modes

  • Inventing HY MER-cash gap %.
  • Pasting a Northbeam or Triple Whale MER export into Hyros fields.
  • Treating open refunds as cash collected.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY MER-cash gap %
|MER revenue − cash collected| ÷ cash collected × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam MER-vs-cash gap?
MTA booking vs Hyros call-path day-0. [MER-vs-cash gap](/manuals/northbeam-mer-vs-cash-gap) reads Northbeam. Here both dollar counts come from one Hyros day-0 call-path window.
Is this Hyros refund-adjusted ROAS gap?
ROAS haircut vs MER vs cash. [Refund-adjusted ROAS gap](/manuals/hyros-refund-adjusted-roas-gap) is (day-0 − refund-adjusted) ÷ day-0. This page is |MER revenue − cash| ÷ cash.
What HY MER-cash gap % should I invent?
None. Pull MER revenue $ and cash collected $ from the same Hyros day-0 call-path window.