Skip to article
ecomservices.io
Traffic · How to run this
TargetsCalculatorContributionNot on this page yetPlatformsCalculatorTrackersCalculatorAudiencesNot on this page yetLandingsCalculatorAttributionCalculatorAffiliatesCalculatorPacingNot on this page yetOptimisationCalculatorImplementationNot on this page yet

Library · Traffic · How to run this

Northbeam MER booking vs cash is not Triple Whale MER cash gap

How to run thisTraffic3 steps
CalculatorNorthbeam MER-vs-cash gap · Calculator lives in the articleOpen

On one Northbeam MTA window, ask how far MER revenue $ sits from cash collected $. That absolute gap ÷ cash is NB MER-cash gap %.

Pair: MER-vs-cash gap on Traffic. Pixel twin: Triple Whale MER-vs-cash. Modeled twin: modeled-vs-cash.

What you type

MER revenue $ — Booked revenue Northbeam uses for MER on the MTA window.

Cash collected $ — Settled cash collected on that same Northbeam window (bank / processor).

NB MER-cash gap % = |MER revenue − cash| ÷ cash × 100. A fat NB MER-cash gap % means reconcile Northbeam booking vs settle — never invent a NB MER-cash gap chip.

What not to do

Skip inventing NB MER-cash gap %. Skip pasting a Triple Whale MER export or modeled-revenue file into these fields. Skip treating open refunds as cash collected. Skip blending channels when one path owns the skew.

Related: Traffic, Triple Whale MER-vs-cash, modeled-vs-cash, refund-adjusted ROAS gap.

Procedure

  1. Type MER revenue $ and cash collected $.
  2. Read NB MER-cash gap %.
  3. Reconcile booking vs settle when NB MER-cash gap % is material.

Failure modes

  • Inventing NB MER-cash gap %.
  • Pasting a Triple Whale MER export or modeled-revenue file into Northbeam fields.
  • Treating open refunds as cash collected.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB MER-cash gap %
|MER revenue − cash collected| ÷ cash collected × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale MER-vs-cash gap?
Pixel MER window vs Northbeam MTA booking. [MER-vs-cash gap](/manuals/triple-whale-mer-vs-cash-gap) reads Triple Whale. Here both dollar counts come from one Northbeam MTA window.
Is this Northbeam modeled-vs-cash gap?
Modeled attribution vs MER booking. [Modeled-vs-cash gap](/manuals/northbeam-modeled-vs-cash-gap) uses modeled revenue. This page is MER revenue $ vs cash collected $.
What NB MER-cash gap % should I invent?
None. Pull MER revenue $ and cash collected $ from the same Northbeam MTA window.