Library · Traffic · How to run this
Northbeam modeled cash gap is not platform vs modeled
Take the absolute gap between modeled revenue $ and cash collected $, then divide by cash. That is gap %.
Pair: Modeled-vs-cash gap on Traffic. Sibling: platform vs modeled. Twin book: MER-vs-cash gap.
What you type
Modeled revenue $ — Northbeam modeled attributed revenue for the window.
Cash collected $ — Settled bank / processor cash for that same window.
Gap % = |modeled − cash| ÷ cash × 100. High gap % usually means model lag vs settle — reconcile that path; do not invent a gap chip.
What not to do
Never invent gap %. Never paste ad-platform dollars into the modeled field. Never treat unattributed revenue share as cash. Never blend channels when one path owns the gap.
Related: Traffic, platform vs modeled, unattributed-revenue share, MER-vs-cash gap.
Procedure
- Type modeled revenue $ and cash collected $.
- Read gap %.
- Reconcile model vs settle when gap % is material.
Failure modes
- Inventing gap %.
- Pasting platform dollars into the modeled field.
- Treating unattributed revenue as cash collected.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Modeled-vs-cash gap %
- |Modeled revenue $ − cash collected $| ÷ cash collected $ × 100.
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FAQ
- Is this platform vs modeled?
- Sibling Northbeam cut. [Platform vs modeled](/manuals/northbeam-platform-vs-modeled) pits ad-platform $ against modeled $. Here you pit modeled revenue $ against cash collected $.
- Is this Triple Whale MER-vs-cash gap?
- Different attribution book. [MER-vs-cash gap](/manuals/triple-whale-mer-vs-cash-gap) is Triple Whale MER. This page is Northbeam modeled revenue vs bank cash.
- What gap % should I invent?
- None. Use modeled revenue $ and cash collected $ from the same Northbeam window.