Skip to article
ecomservices.io
Traffic · How to run this
TargetsCalculatorContributionNot on this page yetPlatformsCalculatorTrackersCalculatorAudiencesNot on this page yetLandingsCalculatorAttributionCalculatorAffiliatesCalculatorPacingNot on this page yetOptimisationCalculatorImplementationNot on this page yet

Library · Traffic · How to run this

Northbeam MTA refund cut is not Hyros day-0 refund gap

How to run thisTraffic3 steps
CalculatorNorthbeam refund-adjusted ROAS gap · Calculator lives in the articleOpen

On one Northbeam MTA spend book, NB refund-gap % asks how far platform ROAS falls after refunds cut the cohort. Platform ROAS is the first field. Refund-adjusted ROAS is the second.

Pair: Refund-adjusted ROAS gap on Traffic. Call-path twin: Hyros refund-adjusted. Lifetime twin: LTV vs day-0.

What you type

Platform ROAS — Northbeam MTA platform / pre-refund ROAS on the spend book.

Refund-adjusted ROAS — Northbeam ROAS after refunds hit that same cohort.

NB refund-gap % = (platform ROAS − refund-adjusted ROAS) ÷ platform ROAS × 100. A fat NB refund-gap % usually means the MTA book is booking revenue that refunds later erase — chase that offer before you scale. Never invent a NB refund-gap chip.

What not to do

Do not invent NB refund-gap %. Do not paste a Hyros day-0 refund export into Northbeam fields. Do not swap LTV-vs-day-0 points or spend-coverage dollars for this refund haircut. Do not blend a Northbeam MTA week with a Hyros call-path clock.

Related: Traffic, Hyros refund-adjusted, LTV vs day-0, spend coverage gap.

Procedure

  1. Type platform ROAS and refund-adjusted ROAS.
  2. Read NB refund-gap %.
  3. Chase offer / creative when NB refund-gap % is material.

Failure modes

  • Inventing NB refund-gap %.
  • Pasting a Hyros day-0 refund export into Northbeam fields.
  • Swapping LTV-vs-day-0 points or spend-coverage dollars for this refund haircut.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB refund-gap %
(Platform ROAS − Refund-adjusted ROAS) ÷ Platform ROAS × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros refund-adjusted ROAS gap?
Call-path day-0 vs MTA platform. [Refund-adjusted ROAS gap](/manuals/hyros-refund-adjusted-roas-gap) reads Hyros day-0 books. Here both ROAS figures come from one Northbeam MTA spend book.
Is this Northbeam LTV vs day-0 ROAS?
Lifetime payback vs refund haircut. [LTV vs day-0 ROAS](/manuals/northbeam-ltv-vs-day0-roas) is LTV ROAS − day-0 ROAS in points. This page is (platform − refund-adjusted) ÷ platform.
What NB refund-gap % should I invent?
None. Pull platform ROAS and refund-adjusted ROAS from the same Northbeam MTA spend book.