Library · Traffic · How to run this
Hyros call-path MMM $ is not Rockerbox MMM $
HY mmm-mta % = (MMM attributed $ − MTA attributed $) ÷ MTA attributed $ × 100 on one Hyros call-path MMM cut.
Pair: MMM vs MTA gap on Traffic. Rockerbox twin: MMM vs MTA. Multi-touch twin: multi-touch share.
What you type
MMM attributed $ — Media-mix-model attributed revenue in the Hyros call-path window.
MTA attributed $ — Multi-touch attributed revenue in that same Hyros call-path window.
HY mmm-mta % = (MMM − MTA) ÷ MTA × 100. Bid on the book you trust when HY mmm-mta % is fat — never invent an HY mmm-mta chip.
What not to do
Do not invent HY mmm-mta %. Do not dump a Rockerbox MMM/MTA file into Hyros call-path fields. Do not fold multi-touch share or path-length into MMM vs MTA dollars. Do not average every channel when one owns the hole.
Related: Traffic, Rockerbox MMM vs MTA, multi-touch share, path-length ROAS.
Procedure
- Type MMM attributed $ and MTA attributed $.
- Read HY mmm-mta %.
- Pick the book you trust when HY mmm-mta % is material.
Failure modes
- Inventing HY mmm-mta %.
- Dumping a Rockerbox MMM/MTA file into Hyros call-path fields.
- Folding Hyros multi-touch share or path-length into MMM vs MTA dollars.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY mmm-mta %
- (MMM attributed $ − MTA attributed $) ÷ MTA attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Rockerbox MMM vs MTA gap?
- Different attribution book. [MMM vs MTA gap](/manuals/rockerbox-mmm-vs-mta-gap) reads Rockerbox. Here you only score Hyros call-path MMM $ vs MTA $.
- Is this Hyros multi-touch share?
- Share grain, not MMM vs MTA. [Multi-touch share](/manuals/hyros-multi-touch-share) is multi-touch $ ÷ total. This page is (MMM − MTA) ÷ MTA.
- What HY mmm-mta % should I invent?
- None. Pull MMM and MTA attributed $ from the same Hyros call-path MMM cut.