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Library · Traffic · How to run this

Hyros first-buyer $ is not Triple Whale new-customer $

How to run thisTraffic3 steps
CalculatorHyros new-customer share · Calculator lives in the articleOpen

Divide first-buyer $ by total attributed $ on one Hyros book cut. That quotient is HY first-buyer %.

Pair: New-customer share on Traffic. Triple Whale twin: new-customer $. Mix twin: new-vs-returning.

What you type

New-customer attributed $ — Attributed dollars Hyros tagged as first-buyer / new-customer in the cut.

Total attributed $ — Total attributed dollars in that same Hyros book cut.

HY first-buyer % = new-customer attributed $ ÷ total attributed $ × 100. Off HY first-buyer % usually means NC map drift — chase that path; never invent an HY first-buyer chip.

What not to do

Do not invent HY first-buyer %. Do not mix Triple Whale new-customer $ into Hyros fields. Do not treat new-vs-returning mix as first-buyer dollar share. Do not average every campaign when one channel owns the hole.

Related: Traffic, Triple Whale new-customer, new-vs-returning, unattributed-revenue.

Procedure

  1. Type new-customer attributed $ and total attributed $.
  2. Read HY first-buyer %.
  3. Fix NC maps when HY first-buyer % is material.

Failure modes

  • Inventing HY first-buyer %.
  • Dumping a Triple Whale new-customer file into Hyros fields.
  • Folding Hyros new-vs-returning mix into first-buyer $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY first-buyer %
New-customer attributed $ ÷ Total attributed $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale new-customer share?
Different attribution book. [New-customer share](/manuals/triple-whale-new-customer-share) reads Triple Whale NC $. Here you only divide Hyros first-buyer $ by Hyros total attributed $.
Is this Hyros new-vs-returning share?
Sibling Hyros door on buyer mix, not NC dollar share. [New-vs-returning share](/manuals/hyros-new-vs-returning-share) is new vs returning mix. This page is first-buyer $ ÷ total attributed $.
What HY first-buyer % should I invent?
None. Type new-customer attributed $ and total attributed $ from the same Hyros book cut.