Library · Traffic · How to run this
Hyros new-buyer mix is not Northbeam new-vs-returning
Stack first-buyer $ over first-buyer $ + repeat-buyer $. The quotient is first-buyer %.
Pair: New-vs-returning share on Traffic. Northbeam twin: new-vs-returning. Assist twin: assisted share.
What you type
New-customer $ — Hyros dollars tagged first-buyer / new-customer in the named span.
Returning-customer $ — Hyros dollars tagged repeat-buyer in that same span.
First-buyer % = first-buyer ÷ (first-buyer + repeat-buyer) × 100. When first-buyer % skews hard, revisit Hyros NC maps — never invent a first-buyer chip.
What not to do
Skip inventing first-buyer %. Skip dropping a Northbeam NC export into Hyros fields. Skip treating assisted $ as first-buyer $. Skip merging spans when one campaign owns the mix.
Related: Traffic, new-vs-returning, assisted share, view-through.
Procedure
- Type new-customer $ and returning-customer $.
- Read new share %.
- Revisit NC maps when new share % is skewed.
Failure modes
- Inventing new share %.
- Dropping a Northbeam NC export into Hyros fields.
- Treating assisted $ as new-customer $.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- New-vs-returning share %
- New-customer $ ÷ (New-customer $ + Returning-customer $) × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam new-vs-returning share?
- Different attribution book. [New-vs-returning share](/manuals/northbeam-new-vs-returning-share) reads Northbeam. Here you only stack Hyros first-buyer $ over first-buyer $ + repeat-buyer $.
- Is this Hyros assisted share?
- Sibling Hyros grain. [Assisted share](/manuals/hyros-assisted-share) is assist-path dollars. This page is first-buyer vs repeat-buyer mix.
- What first-buyer % should I invent?
- None. Pull first-buyer $ and repeat-buyer $ from the same Hyros span.