Library · Traffic · How to run this
Hyros paid-vs-organic fork is not Rockerbox paid-vs-organic
Stack |paid − organic| over paid attributed $ for one Hyros span. That quotient is fork %.
Pair: Paid-vs-organic gap on Traffic. Rockerbox twin: paid-vs-organic. Assist twin: assisted share.
What you type
Paid attributed $ — Hyros dollars tagged paid-channel in the named span.
Organic attributed $ — Hyros dollars tagged organic-channel in that same span.
Fork % = |paid − organic| ÷ paid × 100. When fork % skews hard, revisit Hyros paid maps — never invent a fork chip.
What not to do
Skip inventing fork %. Skip dropping a Rockerbox or Northbeam export into Hyros fields. Skip treating assisted $ as paid or organic. Skip merging spans when one campaign owns the fork.
Related: Traffic, paid-vs-organic, assisted share, first-buyer mix.
Procedure
- Type paid attributed $ and organic attributed $.
- Read gap %.
- Revisit paid maps when gap % is material.
Failure modes
- Inventing gap %.
- Dropping a Rockerbox or Northbeam export into Hyros fields.
- Treating assisted $ as paid or organic.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Paid-vs-organic gap %
- |Paid attributed $ − Organic attributed $| ÷ Paid attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Rockerbox paid-vs-organic gap?
- Different attribution book. [Paid-vs-organic gap](/manuals/rockerbox-paid-vs-organic-gap) reads Rockerbox. Here you only stack Hyros |paid − organic| over paid.
- Is this Hyros assisted share?
- Sibling Hyros grain. [Assisted share](/manuals/hyros-assisted-share) is assist-path dollars. This page pits paid vs organic attributed $.
- What fork % should I invent?
- None. Pull paid attributed $ and organic attributed $ from the same Hyros span.