Library · Traffic · How to run this
Hyros phone-path retarget skew is not Northbeam audience-split
On one Hyros phone-path book, net |phone-path retarget $ − cold prospect $| against cold prospect $. That quotient is HY retarget-prospect gap %.
Pair: Retarget-vs-prospect gap on Traffic. Northbeam twin: NB retarget-prospect. Brand twin: HY brand-gap.
Phone-path inputs
Phone-path retarget revenue $ — Hyros dollars tagged to retarget / remarketing phone paths.
Cold prospect revenue $ — Hyros dollars tagged cold prospect on that same book.
HY retarget-prospect gap % = |phone-path retarget $ − cold prospect $| ÷ cold prospect $ × 100. When HY retarget-prospect gap % climbs, reconcile phone-path retarget spend against cold prospect bids — leave empty chips empty.
What not to do
Skip inventing HY retarget-prospect gap %. Skip loading a Northbeam audience-split CSV into Hyros boxes. Skip stuffing organic $ into the phone-path retarget field. Skip blending campaigns when one phone-path book owns the swing.
Related: Traffic, NB retarget-prospect, HY brand-gap, call vs web.
Procedure
- Type phone-path retarget revenue $ and cold prospect revenue $.
- Read HY retarget-prospect gap %.
- Reconcile phone-path retarget vs cold prospect when HY retarget-prospect gap % is material.
Failure modes
- Inventing HY retarget-prospect gap %.
- Pasting a Northbeam audience-split file into Hyros boxes.
- Folding organic $ into the phone-path retarget field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY retarget-prospect gap %
- |Phone-path retarget $ − Cold prospect $| ÷ Cold prospect $ × 100 on one Hyros phone-path book.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam retarget-vs-prospect gap?
- Hyros phone-path book vs Northbeam audience-split book. [Retarget-vs-prospect gap](/manuals/northbeam-retarget-vs-prospect-gap) stays on Northbeam. Phone-path retarget / cold prospect dollars never leave Hyros here.
- Is this Hyros branded-vs-nonbrand gap?
- Retarget vs cold prospect — not brand-keyword vs nonbrand. [Branded-vs-nonbrand gap](/manuals/hyros-branded-vs-nonbrand-gap) nets brand against nonbrand. Here you only compare phone-path retarget $ to cold prospect $.
- What HY retarget-prospect gap % should I invent?
- None. Source phone-path retarget revenue $ and cold prospect revenue $ from the same Hyros phone-path book.