Library · Traffic · How to run this
Hyros call-brand skew is not Northbeam brand-search
On one Hyros phone-attribution book, net |brand-call $ − nonbrand $| against nonbrand $. That quotient is HY brand-gap %.
Pair: Branded-vs-nonbrand gap on Traffic. Northbeam twin: NB brand-gap. Assist twin: assisted-vs-direct.
Phone-attribution inputs
Brand-call revenue $ — Hyros dollars tagged to brand-call / brand-keyword paths on the book.
Nonbrand revenue $ — Hyros dollars tagged nonbrand on that same book.
HY brand-gap % = |brand-call $ − nonbrand $| ÷ nonbrand $ × 100. When HY brand-gap % climbs, reconcile phone brand paths against nonbrand bids — leave empty chips empty.
What not to do
Skip inventing HY brand-gap %. Skip loading a Northbeam brand-search CSV into Hyros boxes. Skip stuffing organic $ into the brand-call field. Skip blending campaigns when one phone-attribution book owns the swing.
Related: Traffic, NB brand-gap, assisted-vs-direct, paid-vs-organic.
Procedure
- Type branded revenue $ and nonbrand revenue $.
- Read HY brand-gap %.
- Reconcile call-brand vs nonbrand when HY brand-gap % is material.
Failure modes
- Inventing HY brand-gap %.
- Pasting a Northbeam brand-search file into Hyros fields.
- Folding organic $ into the branded field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY brand-gap %
- |Branded $ − Nonbrand $| ÷ Nonbrand $ × 100 on one Hyros call-brand cut.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam branded-vs-nonbrand gap?
- Hyros phone-attribution book vs Northbeam brand-search cut. [Branded-vs-nonbrand gap](/manuals/northbeam-branded-vs-nonbrand-gap) stays on Northbeam. Brand-call / nonbrand dollars never leave Hyros here.
- Is this Hyros assisted-vs-direct gap?
- Brand-call vs nonbrand mix — not assist vs direct. [Assisted-vs-direct gap](/manuals/hyros-assisted-vs-direct-gap) nets assist against direct. Here you only compare brand-call $ to nonbrand $.
- What HY brand-gap % should I invent?
- None. Pull brand-call revenue $ and nonbrand revenue $ from the same Hyros phone-attribution book.