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Library · Traffic · How to run this

MaxWeb pixel credit vs postback credit is not Digistore24 marketplace hop

How to run thisTraffic3 steps
CalculatorMaxWeb pixel-vs-postback gap · Calculator lives in the articleOpen

Open one MaxWeb affiliate fire book. Lander-tagged dollars and server-settle dollars can diverge in the same window. Take the absolute spread, divide by settle $, and call the chip MW fire-settle gap %. Digistore24 hop ledgers never feed this book.

Pair: Pixel-vs-postback gap on Traffic. Twin on Digistore24: DS pixel-postback. Twin on misses: MW postback-miss.

Affiliate fire book dollars

Pixel revenue $ — MaxWeb dollars tagged from lander / browser fires in the window.

Postback revenue $ — MaxWeb dollars tagged from server-to-server settle posts in that window.

MW fire-settle gap % = |pixel − postback| ÷ postback × 100. A rising MW fire-settle gap % usually means MaxWeb lander wiring or settle-endpoint drift — chase that affiliate desk; empty chips stay empty.

Refuse these shortcuts

Refuse inventing MW fire-settle gap %. Refuse parking miss-rate counts in dollar fields. Refuse renaming click-id misses as this skew. Refuse pasting Digistore24 or Deluxe Ads rows into MaxWeb boxes. Refuse averaging every partner when one MaxWeb offer owns the spread.

Related: Traffic, DS pixel-postback, MW postback-miss, MW approved-paid gap.

Procedure

  1. Type pixel revenue $ and postback revenue $.
  2. Read MW fire-settle gap %.
  3. Chase lander/settle wiring when MW fire-settle gap % is material.

Failure modes

  • Inventing MW fire-settle gap %.
  • Dumping postback-miss or click-id-miss counts into dollar boxes.
  • Folding Digistore24 marketplace hop rows into MaxWeb boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

MW fire-settle gap %
|Lander fire $ − S2S settle $| ÷ S2S settle $ × 100 on one MaxWeb affiliate fire book.

Work with us — We run this job on your accounts. Services

FAQ

Is this Digistore24 pixel-vs-postback gap?
MaxWeb affiliate fire book vs Digistore24 marketplace hop ledger. [Pixel-vs-postback gap](/manuals/digistore-pixel-vs-postback-gap) stays on Digistore24. Lander fire / S2S settle dollars belong here.
Is this MaxWeb postback-miss share?
Dollar skew vs silent miss rate. [Postback-miss share](/manuals/maxweb-postback-miss-share) ratios never-landed fires. Here you only compare lander fire $ to S2S settle $.
What MW fire-settle gap % should I invent?
None. Type pixel $ and postback $ from the same MaxWeb affiliate fire book window.