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Library · Traffic · How to run this

Native click window vs delayed CRM sale

How to run thisTraffic3 steps
CalculatorNative click-sale window · Calculator lives in the articleOpen

Taboola-class click windows credit a sale only inside a written number of days. CRM sales that post after that window still cost the click CPA if you leave credit on — or you claw it. Type window days, CPA, and delayed sales.

Pair: Native click-sale window on Traffic. Dollar books: tracker vs CRM vs settled. Cap filled: affiliate cap vs CRM.

What you type

Window days — written click-to-sale window on the native platform.

CPA — dollars you pay per credited click / conversion under that IO (typed from the deal).

Delayed sales — CRM sales attributed to those clicks that posted after the window (count).

Keep-credit $ = delayed sales × CPA (what you leave paid if credit sticks). Claw $ = the same pile if you reverse credit. Pick keep or claw with eyes open — do not invent a view-through %.

What not to do

Do not invent window days or a view-through rate. Do not mix display view credit into this click window. Do not treat CRM sale day as click day. Do not ignore the written IO claw rules.

Related: Traffic, tracker vs CRM vs settled, affiliate cap vs CRM, campaign kill/keep.

Procedure

  1. Type the written click window days.
  2. Type CPA and delayed sales after the window.
  3. Read keep-credit $ — claw is the same pile if you reverse.

Failure modes

  • Inventing window days or a view-through rate.
  • Mixing display view credit into the click window.
  • Treating CRM sale day as click day.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Delayed CRM sale
A CRM sale attributed to a native click that posted after the written click window.

Work with us — We run this job on your accounts. Services

FAQ

Is this tracker vs CRM vs settled?
Related books. [Tracker vs CRM vs settled](/manuals/tracker-vs-crm-vs-settled) compares dollar books. This page is native click-window credit on late CRM sales.
Is this affiliate click-ID coverage?
No. That job is stitch coverage on orders. This page is whether a late sale still sits inside the native click window you pay.
What window should I type?
Type the written click window from the native platform. We invent none.