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Library · Traffic · How to run this

Northbeam model-channel hole is not Rockerbox channel coverage

How to run thisTraffic3 steps
CalculatorNorthbeam channel-coverage gap · Calculator lives in the articleOpen

Score missing model channels against spend channels for one Northbeam window. That score is NB channel-gap %.

Pair: Channel-coverage gap on Traffic. Rockerbox twin: channel coverage. Dollar twin: spend coverage.

What you type

Missing model channels — Spend channels absent from the Northbeam model in the window.

Spend channels — Spend channels active in that same Northbeam window.

NB channel-gap % = missing model channels ÷ spend channels × 100. Fat NB channel-gap % usually means a connector or mapping miss — chase that path; never invent an NB channel-gap chip.

What not to do

Skip inventing NB channel-gap %. Skip dumping a Rockerbox channel file into Northbeam fields. Skip folding dollar spend coverage into channel counts. Skip averaging every skill when one owns the hole.

Related: Traffic, channel coverage, spend coverage, unattributed revenue.

Procedure

  1. Type missing model channels and spend channels.
  2. Read NB channel-gap %.
  3. Chase connector / mapping misses when NB channel-gap % is material.

Failure modes

  • Inventing NB channel-gap %.
  • Dumping a Rockerbox channel file into Northbeam fields.
  • Folding dollar spend coverage into channel counts.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB channel-gap %
Missing model channels ÷ Spend channels × 100.

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FAQ

Is this Rockerbox channel-coverage gap?
Different attribution book. [Channel-coverage gap](/manuals/rockerbox-channel-coverage-gap) reads Rockerbox. Here you only score Northbeam missing model channels against spend channels.
Is this Northbeam spend coverage gap?
Sibling Northbeam door on dollars, not channels. [Spend coverage gap](/manuals/northbeam-spend-coverage-gap) is tracked vs platform spend $. This page is missing model channels ÷ spend channels.
What NB channel-gap % should I invent?
None. Pull missing model channels and spend channels from the same Northbeam window.