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Library · Traffic · How to run this

Northbeam cross-device credit vs single-device credit is not influencer-paid gap

How to run thisTraffic3 steps
CalculatorNorthbeam cross-device gap · Calculator lives in the articleOpen

On one Northbeam device-hop book, take |cross-device $ − single-device $| over single-device $. That quotient is NB cross-device gap %.

Pair: Cross-device gap on Traffic. Creator twin: NB influencer-paid. Path twin: NB multi-touch.

Device-hop inputs

Cross-device revenue $ — Northbeam dollars tagged journeys that switched devices before purchase.

Single-device revenue $ — Northbeam dollars tagged journeys that stayed on one device on that same book.

NB cross-device gap % = |cross-device $ − single-device $| ÷ single-device $ × 100. When NB cross-device gap % climbs, reconcile device-hop identity stitching — leave empty chips empty.

What not to do

Skip inventing NB cross-device gap %. Skip loading an influencer-vs-paid CSV into cross/single boxes. Skip stuffing multi-touch path-stack $ into the cross-device field. Skip blending campaigns when one Northbeam device-hop book owns the swing.

Related: Traffic, NB influencer-paid, NB multi-touch, NB paid-owned.

Procedure

  1. Type cross-device revenue $ and single-device revenue $.
  2. Read NB cross-device gap %.
  3. Reconcile device-hop identity stitching when NB cross-device gap % is material.

Failure modes

  • Inventing NB cross-device gap %.
  • Pasting an influencer-vs-paid file into cross/single boxes.
  • Folding multi-touch path-stack $ into the cross-device field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB cross-device gap %
|Cross-device $ − Single-device $| ÷ Single-device $ × 100 on one Northbeam device-hop book.

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FAQ

Is this Northbeam influencer-vs-paid gap?
Device-hop credit vs creator vs paid media. [Influencer-vs-paid gap](/manuals/northbeam-influencer-vs-paid-gap) stacks influencer against paid. Here you only compare cross-device $ to single-device $.
Is this Northbeam multi-touch share?
Device switch vs path-stack share. [Multi-touch share](/manuals/northbeam-multi-touch-share) ratios path-stack dollars to total. This page is absolute cross-device dollars against single-device dollars.
What NB cross-device gap % should I invent?
None. Source cross-device revenue $ and single-device revenue $ from the same Northbeam device-hop book.