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Northbeam path concentration is not Hyros path concentration

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CalculatorNorthbeam path-concentration share · Calculator lives in the articleOpen

NB path-conc % measures how much Northbeam MTA revenue sits on the single fattest journey in one MTA cut. That journey counts. Every Northbeam attributed dollar sits under.

Pair: Path-concentration share on Traffic. Call-path twin: Hyros path-concentration. Mix twin: multi-touch share.

What you type

Top-path attributed $ — Attributed dollars Northbeam tagged to the single highest-dollar MTA journey in the cut.

Total attributed $ — Every Northbeam attributed dollar in that same MTA cut.

NB path-conc % = top-path ÷ total × 100. A fat NB path-conc % usually means one journey owns the book — split creative or landing on that path. Never invent an NB path-conc chip.

What not to do

Do not invent NB path-conc %. Do not paste a Hyros call-path or Northbeam multi-touch file into these fields. Do not fold assisted-overclaim or last-touch dollars into the top-path bucket. Do not mix a Northbeam week with a Hyros path export.

Related: Traffic, Hyros path-concentration, multi-touch share, path-length vs ROAS.

Procedure

  1. Type top-path attributed $ and total attributed $.
  2. Read NB path-conc %.
  3. Split the winning journey when NB path-conc % is material.

Failure modes

  • Inventing NB path-conc %.
  • Dumping a Hyros path-concentration or Northbeam multi-touch export into these fields.
  • Folding assisted or last-touch dollars into the top-path bucket.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB path-conc %
Top-path attributed $ ÷ Total attributed $ × 100.

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FAQ

Is this Hyros path-concentration share?
Call-path vs MTA journey. [Hyros path-concentration](/manuals/hyros-path-concentration-share) uses Hyros call paths. Here both dollars are Northbeam MTA journeys.
Is this Northbeam multi-touch share?
Many-touch mix vs one dominant journey. [Multi-touch share](/manuals/northbeam-multi-touch-share) is multi-touch $ ÷ total. This page is the single fattest MTA path ÷ total.
What NB path-conc % should I invent?
None. Take top-path attributed $ and total attributed $ from one Northbeam MTA cut.