Library · Traffic · How to run this
Northbeam search content credit desk is not TikTok content credit desk
On one Northbeam search content credit desk, take |search $ − paid $| over paid $. That quotient is NB search-paid gap %. TikTok content credit desks, YouTube content credit desks, and search-vs-social credit desks never feed this search-paid cut.
Pair: Search-vs-paid gap under Traffic. TikTok twin: NB tiktok-paid. Search-social twin: NB search-social.
Search content credit fields
Search revenue $ — Northbeam dollars tagged search / SEM / paid search on the search content credit desk.
Paid revenue $ — Northbeam dollars tagged paid media on that same desk.
NB search-paid gap % = |search − paid| ÷ paid × 100. When NB search-paid gap % climbs, search and paid tags disagree on that desk — reconcile those maps; never invent a NB search-paid chip.
Hard stops
Never invent NB search-paid gap %. Never paste TikTok-vs-paid or search-vs-social exports into search/paid boxes. Never park organic or owned dollars in the search field. Never fuse desks when one Northbeam search content credit desk owns the swing.
See also: Traffic, NB tiktok-paid, NB search-social, NB youtube-paid.
Procedure
- Type search revenue $ and paid revenue $.
- Read NB search-paid gap %.
- Reconcile search vs paid maps when NB search-paid gap % climbs.
Failure modes
- Inventing NB search-paid gap %.
- Pasting TikTok-vs-paid or search-vs-social exports into search/paid boxes.
- Parking organic or owned dollars in the search field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB search-paid gap %
- |Search $ − paid $| ÷ paid $ × 100 on one Northbeam search content credit desk.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam TikTok-vs-paid gap?
- Search content credit desk vs TikTok content credit desk. [TikTok-vs-paid gap](/manuals/northbeam-tiktok-vs-paid-gap) stacks TikTok against paid. Here you only compare search / SEM $ to paid $.
- Is this Northbeam search-vs-social gap?
- Search vs paid credit vs search vs social credit. [Search-vs-social gap](/manuals/northbeam-search-vs-social-gap) stacks search against social. Here you only compare search $ to paid $.
- What NB search-paid gap % should I invent?
- None. Source search revenue $ and paid revenue $ from the same Northbeam search content credit desk.