Library · Traffic · How to run this
Northbeam YouTube content credit desk is not streaming audio credit desk
On one Northbeam YouTube content credit desk, take |YouTube $ − paid $| over paid $. That quotient is NB youtube-paid gap %. Streaming audio credit desks, native content ledgers, and podcast credit books never feed this YouTube cut.
Pair: YouTube-vs-paid gap under Traffic. Audio twin: NB audio-paid. Native twin: NB native-paid.
YouTube content credit fields
YouTube revenue $ — Northbeam dollars tagged YouTube video / TrueView ads on the YouTube content credit desk.
Paid revenue $ — Northbeam dollars tagged paid media on that same desk.
NB youtube-paid gap % = |YouTube − paid| ÷ paid × 100. When NB youtube-paid gap % climbs, YouTube and paid tags disagree on that desk — reconcile those maps; never invent an NB youtube-paid chip.
Hard stops
Never invent NB youtube-paid gap %. Never paste audio-vs-paid or native-vs-paid exports into YouTube/paid boxes. Never park CTV or owned/organic dollars in the YouTube field. Never fuse desks when one Northbeam YouTube content credit desk owns the swing.
See also: Traffic, NB audio-paid, NB native-paid, NB podcast-paid.
Procedure
- Type YouTube revenue $ and paid revenue $.
- Read NB youtube-paid gap %.
- Reconcile YouTube and paid tags when NB youtube-paid gap % climbs.
Failure modes
- Inventing NB youtube-paid gap %.
- Pasting audio-vs-paid or native-vs-paid exports into YouTube/paid boxes.
- Parking CTV or owned/organic dollars in the YouTube field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB youtube-paid gap %
- |YouTube revenue $ − paid revenue $| ÷ paid revenue $ × 100 on one Northbeam YouTube content credit desk.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam audio-vs-paid gap?
- YouTube content credit desk vs streaming audio credit desk. [Audio-vs-paid gap](/manuals/northbeam-audio-vs-paid-gap) stacks streaming audio against paid. Here you only compare YouTube video / TrueView $ to paid $.
- Is this Northbeam native-vs-paid gap?
- YouTube credit vs native content credit. [Native-vs-paid gap](/manuals/northbeam-native-vs-paid-gap) stacks native against paid. Here you only compare YouTube $ to paid $.
- What NB youtube-paid gap % should I invent?
- None. Source YouTube revenue $ and paid revenue $ from the same Northbeam YouTube content credit desk.