Library · Traffic · How to run this
Northbeam native content credit ledger is not display credit book
On one Northbeam native content credit ledger, take |native $ − paid $| over paid $. That quotient is NB native-paid gap %. Display credit books, push credit books, and SMS credit books never feed this native cut.
Pair: Native-vs-paid gap under Traffic. Display twin: NB display-paid. Push twin: NB push-paid.
Native content credit fields
Native revenue $ — Northbeam dollars tagged native / in-feed / sponsored content on the native content credit ledger.
Paid revenue $ — Northbeam dollars tagged paid media on that same ledger.
NB native-paid gap % = |native − paid| ÷ paid × 100. When NB native-paid gap % climbs, native and paid tags disagree on that ledger — reconcile those maps; never invent an NB native-paid chip.
Hard stops
Never invent NB native-paid gap %. Never paste display-vs-paid or push-vs-paid exports into native/paid boxes. Never park CTV or owned/organic dollars in the native field. Never fuse ledgers when one Northbeam native content credit ledger owns the swing.
See also: Traffic, NB display-paid, NB push-paid, NB sms-paid.
Procedure
- Type native revenue $ and paid revenue $.
- Read NB native-paid gap %.
- Reconcile native vs paid maps when NB native-paid gap % is material.
Failure modes
- Inventing NB native-paid gap %.
- Pasting display-vs-paid or push-vs-paid exports into native/paid boxes.
- Parking CTV or owned/organic dollars in the native field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB native-paid gap %
- |Native $ − Paid $| ÷ Paid $ × 100 on one Northbeam native content credit ledger.
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FAQ
- Is this Northbeam display-vs-paid gap?
- Native content credit ledger vs display credit book. [Display-vs-paid gap](/manuals/northbeam-display-vs-paid-gap) stacks display against paid. Here you only compare native / in-feed / sponsored-content $ to paid $.
- Is this Northbeam push-vs-paid gap?
- Native content credit vs push credit. [Push-vs-paid gap](/manuals/northbeam-push-vs-paid-gap) stacks push against paid. Here you only compare native placement $ to paid $.
- What NB native-paid gap % should I invent?
- None. Source native revenue $ and paid revenue $ from the same Northbeam native content credit ledger.