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Library · Traffic · How to run this

Northbeam push credit book is not SMS credit book

How to run thisTraffic3 steps
CalculatorNorthbeam push-vs-paid gap · Calculator lives in the articleOpen

On one Northbeam push credit book, take |push $ − paid $| over paid $. That quotient is NB push-paid gap %. SMS credit books and inbox email credit books never feed this push cut.

Pair: Push-vs-paid gap under Traffic. SMS twin: NB sms-paid. Email twin: NB email-paid.

Push credit book fields

Push revenue $ — Northbeam dollars tagged push / web-push / browser-push on the push credit book.

Paid revenue $ — Northbeam dollars tagged paid media on that same book.

NB push-paid gap % = |push − paid| ÷ paid × 100. When NB push-paid gap % climbs, push and paid tags disagree on that book — reconcile those maps; never invent an NB push-paid chip.

Hard stops

Never invent NB push-paid gap %. Never paste SMS-vs-paid or email-vs-paid exports into push/paid boxes. Never park owned/organic dollars in the push field. Never fuse books when one Northbeam push credit book owns the swing.

See also: Traffic, NB sms-paid, NB email-paid, NB paid-owned.

Procedure

  1. Type push revenue $ and paid revenue $.
  2. Read NB push-paid gap %.
  3. Reconcile push vs paid maps when NB push-paid gap % is material.

Failure modes

  • Inventing NB push-paid gap %.
  • Pasting SMS-vs-paid or email-vs-paid exports into push/paid boxes.
  • Parking owned/organic dollars in the push field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB push-paid gap %
|Push $ − Paid $| ÷ Paid $ × 100 on one Northbeam push credit book.

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FAQ

Is this Northbeam SMS-vs-paid gap?
Push credit book vs SMS credit book. [SMS-vs-paid gap](/manuals/northbeam-sms-vs-paid-gap) stacks SMS against paid. Here you only compare push / web-push $ to paid $.
Is this Northbeam email-vs-paid gap?
Push credit vs inbox email credit. [Email-vs-paid gap](/manuals/northbeam-email-vs-paid-gap) stacks email against paid. Here you only compare push $ to paid $.
What NB push-paid gap % should I invent?
None. Source push revenue $ and paid revenue $ from the same Northbeam push credit book.