Library · Traffic · How to run this
Northbeam email credit vs paid credit is not affiliate-paid gap
On one Northbeam inbox credit book, take |email $ − paid $| over paid $. That quotient is NB email-paid gap %. Affiliate partner books and email-attribution share boards never feed this inbox cut.
Pair: Email-vs-paid gap under Traffic. Affiliate twin: NB aff-paid. Share twin: NB email-$.
Inbox credit book fields
Email revenue $ — Northbeam dollars tagged email / newsletter / lifecycle on the inbox credit book.
Paid revenue $ — Northbeam dollars tagged paid media on that same book.
NB email-paid gap % = |email − paid| ÷ paid × 100. When NB email-paid gap % climbs, inbox and paid tags disagree on that book — reconcile those maps; never invent an NB email-paid chip.
Hard stops
Never invent NB email-paid gap %. Never paste affiliate-vs-paid or email-attribution-share exports into email/paid boxes. Never park owned/organic dollars in the email field. Never fuse books when one Northbeam inbox credit book owns the swing.
See also: Traffic, NB aff-paid, NB email-$, NB paid-owned.
Procedure
- Type email revenue $ and paid revenue $.
- Read NB email-paid gap %.
- Reconcile inbox vs paid maps when NB email-paid gap % is material.
Failure modes
- Inventing NB email-paid gap %.
- Pasting affiliate-vs-paid or email-attribution-share exports into email/paid boxes.
- Parking owned/organic dollars in the email field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB email-paid gap %
- |Email $ − Paid $| ÷ Paid $ × 100 on one Northbeam inbox credit book.
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FAQ
- Is this Northbeam affiliate-vs-paid gap?
- Email inbox credit vs affiliate partner credit. [Affiliate-vs-paid gap](/manuals/northbeam-affiliate-vs-paid-gap) stacks affiliate against paid. Here you only compare email $ to paid $.
- Is this Northbeam email-attribution share?
- Email vs paid absolute gap vs email share of attributed $. [Email-attribution share](/manuals/northbeam-email-attribution-share) ratios email $ over total attributed $. Here you only stack email $ against paid $.
- What NB email-paid gap % should I invent?
- None. Source email revenue $ and paid revenue $ from the same Northbeam inbox credit book.