Library · Traffic · How to run this
Northbeam email-$ share is not Hyros email order share
Divide email-attributed $ by total attributed $ on one Northbeam email cut. That quotient is NB email-$ %.
Pair: Email-attribution share on Traffic. Hyros twin: email order share. VT twin: view-through.
What you type
Email-attributed revenue $ — Northbeam revenue dollars credited to email in the cut.
Total attributed revenue $ — Total attributed revenue dollars in that same Northbeam cut.
NB email-$ % = email-attributed $ ÷ total attributed $ × 100. Fat NB email-$ % usually means email path mapping — chase that path; never invent an NB email-$ chip.
What not to do
Skip inventing NB email-$ %. Skip dumping a Hyros email-order file into Northbeam dollar fields. Skip folding view-through $ into the email field. Skip blending campaigns when one email path owns the share.
Related: Traffic, email order share, view-through, assisted share.
Procedure
- Type email-attributed revenue $ and total attributed revenue $.
- Read NB email-$ %.
- Chase email path mapping when NB email-$ % is material.
Failure modes
- Inventing NB email-$ %.
- Dumping a Hyros email-order file into Northbeam dollar fields.
- Folding view-through $ into the email field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB email-$ %
- Email-attributed revenue $ ÷ Total attributed revenue $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros email-attribution share?
- Different attribution book on orders, not dollars. [Email-attribution share](/manuals/hyros-email-attribution-share) is email orders ÷ orders. Here you only divide Northbeam email-attributed $ by total attributed $.
- Is this Northbeam view-through share?
- Sibling Northbeam door on VT $, not email. [View-through share](/manuals/northbeam-view-through-share) is VT $. This page is email-attributed $ ÷ book $.
- What NB email-$ % should I invent?
- None. Pull email-attributed revenue $ and total attributed revenue $ from the same Northbeam email cut.