Library · Traffic · How to run this
Email attribution is not call attribution
Email-attributed orders ÷ orders make attribution %. Type both.
Pair: Email-attribution share on Traffic. Call: call-attribution share. View: view-through share.
What you type
Email-attributed orders — Orders Hyros credited to email in the window.
Orders — Orders in that same Hyros window.
Attribution % = email-attributed orders ÷ orders × 100. Fix email pixel / UTMs when attribution % is off — do not invent an attribution chip.
What not to do
Do not invent attribution %. Do not mix call-attributed into email counts. Do not treat view-through $ as email share. Do not average every skill when one owns the hole.
Related: Traffic, call-attribution share, call-to-sale lag, view-through share.
Procedure
- Type email-attributed orders and orders.
- Read attribution %.
- Fix email pixel / UTMs when attribution % is material.
Failure modes
- Inventing attribution %.
- Mixing call-attributed into email counts.
- Treating view-through $ as email share.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Email-attribution share %
- Email-attributed orders ÷ orders × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this call-attribution share?
- Sibling Hyros credit. [Call-attribution share](/manuals/hyros-call-attribution-share) is call-attributed orders. This page is email-attributed orders \u00f7 orders.
- Is this view-through share?
- Related attribution cut. [View-through share](/manuals/northbeam-view-through-share) is VT $. This page is Hyros email-attribution share.
- What attribution % should I invent?
- None. Type email-attributed orders and orders from the same Hyros window.