Library · Traffic · How to run this
Northbeam SMS credit book is not inbox email credit book
On one Northbeam SMS credit book, take |SMS $ − paid $| over paid $. That quotient is NB sms-paid gap %. Inbox email credit books and SMS-vs-web share boards never feed this SMS cut.
Pair: SMS-vs-paid gap under Traffic. Email twin: NB email-paid. Share twin: NB sms-web.
SMS credit book fields
SMS revenue $ — Northbeam dollars tagged SMS / text / MMS on the SMS credit book.
Paid revenue $ — Northbeam dollars tagged paid media on that same book.
NB sms-paid gap % = |SMS − paid| ÷ paid × 100. When NB sms-paid gap % climbs, SMS and paid tags disagree on that book — reconcile those maps; never invent an NB sms-paid chip.
Hard stops
Never invent NB sms-paid gap %. Never paste email-vs-paid or SMS-vs-web exports into SMS/paid boxes. Never park owned/organic dollars in the SMS field. Never fuse books when one Northbeam SMS credit book owns the swing.
See also: Traffic, NB email-paid, NB sms-web, NB sms-$.
Procedure
- Type SMS revenue $ and paid revenue $.
- Read NB sms-paid gap %.
- Reconcile SMS vs paid maps when NB sms-paid gap % is material.
Failure modes
- Inventing NB sms-paid gap %.
- Pasting email-vs-paid or SMS-vs-web exports into SMS/paid boxes.
- Parking owned/organic dollars in the SMS field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB sms-paid gap %
- |SMS $ − Paid $| ÷ Paid $ × 100 on one Northbeam SMS credit book.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam email-vs-paid gap?
- SMS credit book vs inbox email credit book. [Email-vs-paid gap](/manuals/northbeam-email-vs-paid-gap) stacks email against paid. Here you only compare SMS $ to paid $.
- Is this Northbeam SMS-vs-web share?
- SMS vs paid absolute gap vs SMS share of web+. [SMS-vs-web share](/manuals/northbeam-sms-vs-web-share) ratios SMS against web. Here you only stack SMS $ against paid $.
- What NB sms-paid gap % should I invent?
- None. Source SMS revenue $ and paid revenue $ from the same Northbeam SMS credit book.