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Library · Traffic · How to run this

Northbeam MTA SMS credit is not Hyros SMS keyword credit

How to run thisTraffic3 steps
CalculatorNorthbeam SMS-attribution share · Calculator lives in the articleOpen

Divide SMS-tagged orders by orders on one Northbeam MTA SMS window. That quotient is NB MTA SMS attr %.

Pair: SMS-attribution share on Traffic. Hyros twin: Hyros SMS. Call twin: call-attribution.

What you type

SMS-attributed orders — Orders Northbeam tagged to MTA SMS paths in the window.

Orders — Total orders in that same Northbeam MTA SMS window.

NB MTA SMS attr % = SMS-attributed orders ÷ orders × 100. When NB MTA SMS attr % looks wild, audit the SMS click / keyword map on that MTA seat — never invent an NB MTA SMS attr chip.

What not to do

Do not invent NB MTA SMS attr %. Do not drop a Hyros keyword export into Northbeam MTA boxes. Do not fold call-attribution order share into SMS counts. Do not blend path models when Northbeam alone owns the SMS seat.

Related: Traffic, Hyros SMS, call-attribution, call-vs-web.

Procedure

  1. Type SMS-attributed orders and orders.
  2. Read NB MTA SMS attr %.
  3. Audit SMS click / keyword map when NB MTA SMS attr % is material.

Failure modes

  • Inventing NB MTA SMS attr %.
  • Dropping a Hyros keyword export into Northbeam MTA boxes.
  • Folding call-attribution order share into SMS counts.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB MTA SMS attr %
SMS-attributed orders ÷ orders × 100 on one Northbeam MTA SMS window.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros SMS-attribution share?
Keyword path vs MTA path. [SMS-attribution share](/manuals/hyros-sms-attribution-share) stays on Hyros keyword / link credit. SMS counts never leave Northbeam MTA here.
Is this Northbeam call-attribution share?
Phone vs SMS. [Call-attribution share](/manuals/northbeam-call-attribution-share) divides call-tagged orders by orders. This page is SMS-tagged orders ÷ orders.
What NB MTA SMS attr % should I invent?
None. Pull SMS-attributed orders and orders from the same Northbeam MTA SMS window.