Library · Traffic · How to run this
Northbeam display credit book is not push credit book
On one Northbeam display credit book, take |display $ − paid $| over paid $. That quotient is NB display-paid gap %. Push credit books, SMS credit books, and streaming-TV panels never feed this display cut.
Pair: Display-vs-paid gap under Traffic. Push twin: NB push-paid. CTV twin: NB stream-feed.
Display credit fields
Display revenue $ — Northbeam dollars tagged display / banner / programmatic display on the display credit book.
Paid revenue $ — Northbeam dollars tagged paid media on that same book.
NB display-paid gap % = |display − paid| ÷ paid × 100. When NB display-paid gap % climbs, display and paid tags disagree on that book — reconcile those maps; never invent an NB display-paid chip.
Hard stops
Never invent NB display-paid gap %. Never paste push-vs-paid or SMS-vs-paid exports into display/paid boxes. Never park CTV or owned/organic dollars in the display field. Never fuse books when one Northbeam display credit book owns the swing.
See also: Traffic, NB push-paid, NB sms-paid, NB stream-feed.
Procedure
- Type display revenue $ and paid revenue $.
- Read NB display-paid gap %.
- Reconcile display vs paid maps when NB display-paid gap % is material.
Failure modes
- Inventing NB display-paid gap %.
- Pasting push-vs-paid or SMS-vs-paid exports into display/paid boxes.
- Parking CTV or owned/organic dollars in the display field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB display-paid gap %
- |Display $ − Paid $| ÷ Paid $ × 100 on one Northbeam display credit book.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam push-vs-paid gap?
- Display credit book vs push credit book. [Push-vs-paid gap](/manuals/northbeam-push-vs-paid-gap) stacks push against paid. Here you only compare display / banner / programmatic display $ to paid $.
- Is this Northbeam CTV-vs-social gap?
- Display credit vs streaming-TV / feed credit. [CTV-vs-social gap](/manuals/northbeam-ctv-vs-social-gap) stacks CTV against feed. Here you only compare display $ to paid $.
- What NB display-paid gap % should I invent?
- None. Source display revenue $ and paid revenue $ from the same Northbeam display credit book.