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Northbeam streaming audio credit desk is not podcast credit book
On one Northbeam streaming audio credit desk, take |audio $ − paid $| over paid $. That quotient is NB audio-paid gap %. Podcast credit books, native content ledgers, and display credit books never feed this streaming audio cut.
Pair: Audio-vs-paid gap under Traffic. Podcast twin: NB podcast-paid. Native twin: NB native-paid.
Streaming audio credit fields
Audio revenue $ — Northbeam dollars tagged streaming / digital audio ads on the streaming audio credit desk.
Paid revenue $ — Northbeam dollars tagged paid media on that same desk.
NB audio-paid gap % = |audio − paid| ÷ paid × 100. When NB audio-paid gap % climbs, audio and paid tags disagree on that desk — reconcile those maps; never invent an NB audio-paid chip.
Hard stops
Never invent NB audio-paid gap %. Never paste podcast-vs-paid or native-vs-paid exports into audio/paid boxes. Never park CTV or owned/organic dollars in the audio field. Never fuse desks when one Northbeam streaming audio credit desk owns the swing.
See also: Traffic, NB podcast-paid, NB native-paid, NB display-paid.
Procedure
- Type audio revenue $ and paid revenue $.
- Read NB audio-paid gap %.
- Reconcile audio vs paid maps when NB audio-paid gap % is material.
Failure modes
- Inventing NB audio-paid gap %.
- Pasting podcast-vs-paid or native-vs-paid exports into audio/paid boxes.
- Parking CTV or owned/organic dollars in the audio field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB audio-paid gap %
- |Audio $ − Paid $| ÷ Paid $ × 100 on one Northbeam streaming audio credit desk.
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FAQ
- Is this Northbeam podcast-vs-paid gap?
- Streaming audio credit desk vs podcast credit book. [Podcast-vs-paid gap](/manuals/northbeam-podcast-vs-paid-gap) stacks podcast against paid. Here you only compare streaming / digital audio ad $ to paid $.
- Is this Northbeam native-vs-paid gap?
- Audio credit vs native content credit. [Native-vs-paid gap](/manuals/northbeam-native-vs-paid-gap) stacks native against paid. Here you only compare streaming audio $ to paid $.
- What NB audio-paid gap % should I invent?
- None. Source audio revenue $ and paid revenue $ from the same Northbeam streaming audio credit desk.