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Library · Traffic · How to run this

Northbeam dark-spend is not Rockerbox no-channel spend

How to run thisTraffic3 steps
CalculatorNorthbeam unattributed-spend share · Calculator lives in the articleOpen

Divide dark-spend $ by total spend $ on one Northbeam book cut. That quotient is NB dark-spend %.

Pair: Unattributed-spend share on Traffic. Rockerbox twin: no-channel spend. Revenue twin: unattributed-revenue.

What you type

Unattributed spend $ — Media spend Northbeam left with no channel credit in the cut.

Total spend $ — All media spend in that same Northbeam book cut.

NB dark-spend % = unattributed spend $ ÷ total spend $ × 100. Fat NB dark-spend % usually means pixel / channel map gaps — chase that path; never invent an NB dark-spend chip.

What not to do

Do not invent NB dark-spend %. Do not mix Rockerbox no-channel spend into Northbeam fields. Do not treat unattributed-revenue $ as dark-spend $. Do not average every campaign when one channel owns the hole.

Related: Traffic, Rockerbox no-channel spend, unattributed-revenue, assisted-vs-last-touch.

Procedure

  1. Type unattributed spend $ and total spend $.
  2. Read NB dark-spend %.
  3. Fix channel / pixel maps when NB dark-spend % is material.

Failure modes

  • Inventing NB dark-spend %.
  • Dumping a Rockerbox no-channel spend file into Northbeam fields.
  • Folding Northbeam unattributed-revenue $ into dark-spend $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB dark-spend %
Unattributed spend $ ÷ Total spend $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox unattributed-spend share?
Different attribution book. [Unattributed-spend share](/manuals/rockerbox-unattributed-spend-share) reads Rockerbox no-channel spend. Here you only divide Northbeam dark-spend $ by Northbeam total spend $.
Is this Northbeam unattributed-revenue share?
Sibling Northbeam door on sales $, not spend. [Unattributed-revenue share](/manuals/northbeam-unattributed-revenue-share) is no-credit sales ÷ total sales. This page is dark-spend $ ÷ total spend $.
What NB dark-spend % should I invent?
None. Type unattributed spend $ and total spend $ from the same Northbeam book cut.