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Library · Traffic · How to run this

Northbeam view-through dollars vs click dollars diverge

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CalculatorNorthbeam view-through vs click gap · Calculator lives in the articleOpen

Open one Northbeam VT-vs-click cut. Compare view-through $ to click $. Absolute gap over click $ × 100 is NB VT-click gap %.

Pair: View-through vs click gap on Traffic. Share twin: VT-vs-click share. VT twin: view-through share.

Cut math

View-through $ — Northbeam dollars credited to view-through in the cut.

Click $ — Northbeam dollars credited to click in that same cut.

NB VT-click gap % = |view-through − click| ÷ click × 100. Hot NB VT-click gap % usually means the VT window or click map is skewed — chase that mapping; leave blank chips alone.

Guardrails

Do not invent NB VT-click gap %. Do not dump a VT-vs-click share (VT÷(VT+click)) export into gap boxes as if it were absolute. Do not fold assisted or unattributed dollars into the cut. Do not blend brands when one Northbeam pixel owns the gap.

Related: Traffic, VT-vs-click share, view-through share, assisted share.

Procedure

  1. Type view-through $ and click $.
  2. Read NB VT-click gap %.
  3. Chase the VT/click map when NB VT-click gap % is material.

Failure modes

  • Inventing NB VT-click gap %.
  • Loading VT-vs-click share rows into gap boxes.
  • Folding assisted dollars into VT/click boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB VT-click gap %
|View-through $ − click $| ÷ click $ × 100 on one Northbeam VT-vs-click cut.

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FAQ

Is this Northbeam view-through vs click share?
Different math. [View-through vs click share](/manuals/northbeam-view-through-vs-click-share) is view-through $ ÷ (view-through $ + click $). This page is |VT − click| ÷ click.
Is this Northbeam view-through share?
Different denominator. [View-through share](/manuals/northbeam-view-through-share) is view-through $ ÷ total attributed $. Here you only score absolute VT vs click gap over click $.
What NB VT-click gap % should I invent?
None. Pull view-through $ and click $ from the same Northbeam VT-vs-click cut.