Library · Traffic · How to run this
Article click is not offer landing
Article clicks minus offer landings make drop %. Drop % = (clicks − landings) ÷ clicks × 100. Type both.
Pair: Article-to-offer drop on Traffic. CPC path: CPC vs CRM CPA. Viewability: viewability vs CRM.
What you type
Article clicks — clicks on the content / article unit in the window.
Offer landings — sessions that hit the offer / product page from those clicks.
Drop % = (clicks − landings) ÷ clicks × 100. Fix the bridge CTA when drop % is fat — do not invent a drop chip.
What not to do
Do not invent drop %. Do not mix CRM orders into offer landings. Do not treat viewable impressions as article clicks. Do not average every campaign when one owns the hole.
Related: Traffic, CPC vs CRM CPA, viewability vs CRM, funnel step drop.
Procedure
- Type article clicks and offer landings.
- Read drop %.
- Fix the bridge CTA when drop % is material.
Failure modes
- Inventing drop %.
- Mixing CRM orders into offer landings.
- Treating viewable impressions as article clicks.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Article-to-offer drop %
- (Article clicks − offer landings) ÷ article clicks × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this CPC vs CRM CPA?
- Sibling native path. [CPC vs CRM CPA](/manuals/taboola-cpc-vs-crm-cpa) is platform CPC vs CRM CPA. This page is article clicks vs offer landings drop %.
- Is this viewability vs CRM?
- Related spend quality. [Viewability vs CRM](/manuals/taboola-viewability-vs-crm) is viewable spend vs sales. This page is the article→offer hop drop.
- What drop % should I invent?
- None. Type article clicks and offer landings from the same Outbrain / lander window.