Library · Traffic · How to run this
Bot-click share is not bot-filter waste
Bot clicks ÷ clicks make bot share %. Type both.
Pair: Bot-click share on Traffic. Waste $: bot-filter waste. Widget: widget-to-CRM drop.
What you type
Bot clicks — clicks RevContent marked bot / invalid in the window.
Clicks — billed / reported clicks in that same window.
Bot share % = bot clicks ÷ clicks × 100. Cut the source or tighten filters when bot share % is fat — do not invent a bot chip.
What not to do
Do not invent bot share %. Do not mix widget CRM drops into bot clicks. Do not treat brand-safety blocks as bot. Do not average every campaign when one owns the hole.
Related: Traffic, bot-filter waste, widget-to-CRM drop, engagement-to-click drop.
Procedure
- Type bot clicks and clicks.
- Read bot share %.
- Cut source / tighten filters when bot share % is material.
Failure modes
- Inventing bot share %.
- Mixing widget CRM drops into bot clicks.
- Treating brand-safety blocks as bot.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Bot-click share %
- Bot clicks ÷ clicks × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this bot-filter waste?
- Sibling bot grain. [Bot-filter waste](/manuals/voluum-bot-filter-cost) prices spend on tracker bot %. This page is bot clicks ÷ clicks on RevContent.
- Is this widget-to-CRM drop?
- Related native path. [Widget-to-CRM drop](/manuals/revcontent-widget-to-crm-drop) is widget clicks vs CRM landings. This page is bot-click share.
- What bot share % should I invent?
- None. Type bot clicks and clicks from the same RevContent window.