Library · Traffic · How to run this
Rockerbox MTA brand-path skew is not Triple Whale storefront-brand
On one Rockerbox MTA brand-path book, net |MTA brand-path $ − nonbrand $| against nonbrand $. That quotient is RB brand-gap %.
Pair: Branded-vs-nonbrand gap on Traffic. Triple Whale twin: TW brand-gap. Halo twin: halo-vs-assisted.
MTA brand-path inputs
MTA brand-path revenue $ — Rockerbox dollars tagged to brand-keyword / brand-path MTA routes.
Nonbrand revenue $ — Rockerbox dollars tagged nonbrand on that same book.
RB brand-gap % = |MTA brand-path $ − nonbrand $| ÷ nonbrand $ × 100. When RB brand-gap % climbs, reconcile brand-path routes against nonbrand bids — leave empty chips empty.
What not to do
Skip inventing RB brand-gap %. Skip loading a Triple Whale storefront-brand CSV into Rockerbox boxes. Skip stuffing organic $ into the MTA brand-path field. Skip blending campaigns when one MTA brand-path book owns the swing.
Related: Traffic, TW brand-gap, halo-vs-assisted, assisted share.
Procedure
- Type branded revenue $ and nonbrand revenue $.
- Read RB brand-gap %.
- Reconcile MTA brand-path vs nonbrand when RB brand-gap % is material.
Failure modes
- Inventing RB brand-gap %.
- Pasting a Triple Whale storefront-brand file into Rockerbox fields.
- Folding organic $ into the branded field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB brand-gap %
- |Branded $ − Nonbrand $| ÷ Nonbrand $ × 100 on one Rockerbox MTA brand-path book.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale branded-vs-nonbrand gap?
- Rockerbox MTA brand-path book vs Triple Whale storefront-brand book. [Branded-vs-nonbrand gap](/manuals/triple-whale-branded-vs-nonbrand-gap) stays on Triple Whale. Brand-path / nonbrand dollars never leave Rockerbox here.
- Is this Rockerbox halo-vs-assisted gap?
- Brand-path vs nonbrand mix — not halo vs assist. [Halo-vs-assisted gap](/manuals/rockerbox-halo-vs-assisted-gap) nets halo against assist. Here you only compare MTA brand-path $ to nonbrand $.
- What RB brand-gap % should I invent?
- None. Source MTA brand-path revenue $ and nonbrand revenue $ from the same Rockerbox MTA brand-path book.