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Library · Traffic · How to run this

Rockerbox MTA-halo assist skew is not Triple Whale storefront halo

How to run thisTraffic3 steps
CalculatorRockerbox halo-vs-assisted gap · Calculator lives in the articleOpen

Open one Rockerbox multi-touch halo slice. Take |MTA-halo $ − assist $|. Divide by assist $. The readout is RB halo-assist gap %.

Pair: Halo-vs-assisted gap on Traffic. Triple Whale twin: TW halo-assist. Halo twin: halo vs direct.

Slice columns

MTA-halo revenue $ — Dollars Rockerbox tagged as multi-touch halo on the slice.

Assisted revenue $ — Dollars Rockerbox tagged as assisted on that same slice.

RB halo-assist gap % = |MTA-halo $ − assist $| ÷ assist $ × 100. A fat readout usually means multi-touch halo maps disagree with assist bids — chase that fork; blank chips stay blank.

Hard stops

Do not invent RB halo-assist gap %. Do not drop a Triple Whale storefront-halo export or a Rockerbox halo-direct file into these boxes. Do not stuff direct $ into the assist column. Do not blend media buys when one multi-touch halo slice owns the fork.

Related: Traffic, TW halo-assist, halo vs direct, assisted-vs-direct.

Procedure

  1. Type halo revenue $ and assisted revenue $.
  2. Read RB halo-assist gap %.
  3. Reconcile MTA-halo vs assist when RB halo-assist gap % is material.

Failure modes

  • Inventing RB halo-assist gap %.
  • Pasting a Triple Whale storefront-halo file into Rockerbox fields.
  • Folding direct $ into the assisted field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB halo-assist gap %
|Halo $ − Assisted $| ÷ Assisted $ × 100 on one Rockerbox MTA-halo cut.

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FAQ

Is this Triple Whale halo-vs-assisted gap?
Rockerbox multi-touch halo slice vs Triple Whale storefront halo cut. [Halo-vs-assisted gap](/manuals/triple-whale-halo-vs-assisted-gap) stays on Triple Whale. Both dollars here come from Rockerbox.
Is this Rockerbox halo vs direct?
MTA-halo vs assist dollar gap — not halo-vs-direct share. [Halo vs direct](/manuals/rockerbox-halo-vs-direct) mixes halo with direct. Here you only compare MTA-halo $ to assisted $.
What RB halo-assist gap % should I invent?
None. Source MTA-halo revenue $ and assisted revenue $ from the same Rockerbox multi-touch halo slice.