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Library · Traffic · How to run this

Triple Whale pixel-halo assist fork is not Hyros call-halo

How to run thisTraffic3 steps
CalculatorTriple Whale halo-vs-assisted gap · Calculator lives in the articleOpen

For one Triple Whale storefront halo cut, net |storefront halo − assist| over assist. That quotient is TW halo-assist gap %.

Pair: Halo-vs-assisted gap on Traffic. Hyros twin: HY halo-assist. Halo twin: halo vs direct.

Cut fields

Storefront halo revenue $ — Triple Whale storefront-halo dollars on the cut.

Assisted revenue $ — Triple Whale assisted dollars for that same cut.

TW halo-assist gap % = |storefront halo − assist| ÷ assist × 100. Fat TW halo-assist gap % usually means storefront halo maps vs assist bids — chase that skew; never invent a TW halo-assist chip.

Stops

Never invent TW halo-assist gap %. Never dump a Hyros call-halo or Triple Whale halo-direct file into these fields. Never fold direct $ into the assist field. Never blend campaigns when one storefront halo cut owns the skew.

Related: Traffic, HY halo-assist, halo vs direct, assisted-vs-direct.

Procedure

  1. Type halo revenue $ and assisted revenue $.
  2. Read TW halo-assist gap %.
  3. Reconcile pixel-halo vs assist when TW halo-assist gap % is material.

Failure modes

  • Inventing TW halo-assist gap %.
  • Pasting a Hyros call-halo file into Triple Whale fields.
  • Folding direct $ into the assisted field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW halo-assist gap %
|Halo $ − Assisted $| ÷ Assisted $ × 100 on one Triple Whale pixel-halo assist cut.

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FAQ

Is this Hyros halo-vs-assisted gap?
Triple Whale storefront halo book vs Hyros call-halo cut. [Halo-vs-assisted gap](/manuals/hyros-halo-vs-assisted-gap) stays on Hyros. Here both inputs come from Triple Whale.
Is this Triple Whale halo vs direct?
Storefront halo vs assist skew — not halo vs direct share. [Halo vs direct](/manuals/triple-whale-halo-vs-direct) mixes halo with direct. Here you only net storefront halo $ against assisted $.
What TW halo-assist gap % should I invent?
None. Pull storefront halo revenue $ and assisted revenue $ from the same Triple Whale storefront halo cut.