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Library · Traffic · How to run this

Triple Whale pixel assist vs direct is not Hyros call-assist

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CalculatorTriple Whale assisted-vs-direct gap · Calculator lives in the articleOpen

Net |pixel-assist − direct| over direct for one Triple Whale pixel-direct cut. That quotient is TW assisted-direct gap %.

Pair: Assisted-vs-direct gap on Traffic. Hyros twin: HY assist-direct. Path-fork twin: TW path-fork.

What you type

Assisted revenue $ — Triple Whale pixel-assist dollars for the pixel-direct cut.

Direct revenue $ — Triple Whale direct dollars for that same cut.

TW assisted-direct gap % = |pixel-assist − direct| ÷ direct × 100. Fat TW assisted-direct gap % usually means pixel maps vs direct bids — chase that swing; never invent a TW assisted-direct chip.

What not to do

Skip inventing TW assisted-direct gap %. Skip dumping a Hyros call-assist or Triple Whale path-fork file into these fields. Skip folding last-touch $ into the pixel-assist field. Skip blending campaigns when one cut owns the swing.

Related: Traffic, HY assist-direct, TW path-fork, assisted share.

Procedure

  1. Type assisted revenue $ and direct revenue $.
  2. Read TW assisted-direct gap %.
  3. Chase the pixel-assist/direct map when TW assisted-direct gap % is material.

Failure modes

  • Inventing TW assisted-direct gap %.
  • Loading Hyros call-assist or TW path-fork rows into these boxes.
  • Folding last-touch $ into the assist field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW assisted-direct gap %
|Assisted $ − direct $| ÷ direct $ × 100 on one Triple Whale pixel-direct cut.

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FAQ

Is this Hyros assisted-vs-direct gap?
Pixel book vs call-assist book. [Assisted-vs-direct gap](/manuals/hyros-assisted-vs-direct-gap) stays on Hyros. Here both inputs come from Triple Whale.
Is this Triple Whale assisted-vs-last-touch gap?
Direct cash vs last-touch cash. [Assisted-vs-last-touch gap](/manuals/triple-whale-assisted-vs-last-touch-gap) nets path-fork against last-touch. Here you only net pixel-assist $ against direct $.
What TW assisted-direct gap % should I invent?
None. Pull assisted revenue $ and direct revenue $ from the same Triple Whale pixel-direct cut.