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Library · Traffic · How to run this

Triple Whale pixel-assist skew is not Northbeam modeled path-fork

How to run thisTraffic3 steps
CalculatorTriple Whale assisted-vs-last-touch gap · Calculator lives in the articleOpen

Measure |pixel-assist − last-click| over last-click on one Triple Whale pixel book. That measure is TW path-fork %.

Pair: Assisted-vs-last-touch gap on Traffic. Northbeam twin: modeled path-fork. Mix twin: assisted share.

What you type

Assisted revenue $ — Triple Whale pixel-assist dollars tagged on the pixel book.

Last-touch revenue $ — Triple Whale last-click dollars on that same pixel book.

TW path-fork % = |pixel-assist − last-click| ÷ last-click × 100. Fat TW path-fork % usually means pixel maps vs last-click bids — chase that pixel book; never invent a TW path-fork chip.

What not to do

Skip inventing TW path-fork %. Skip pasting a Northbeam modeled path-fork or Hyros call-assist export into Triple Whale pixel fields. Skip treating assisted-share mix as skew. Skip blending every ad account when one pixel book owns the gap.

Related: Traffic, Northbeam modeled path-fork, assisted share, Hyros assist-skew.

Procedure

  1. Type assisted revenue $ and last-touch revenue $.
  2. Read TW path-fork %.
  3. Retune assist maps vs last-click bids when TW path-fork % is material.

Failure modes

  • Inventing TW path-fork %.
  • Dumping a Northbeam or Hyros assist-fork file into Triple Whale fields.
  • Folding Triple Whale assisted-share mix into path-fork $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW path-fork %
|Assisted revenue $ − Last-touch revenue $| ÷ Last-touch revenue $ × 100.

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FAQ

Is this Northbeam assisted-vs-last-touch gap?
Different model book. [Assisted-vs-last-touch gap](/manuals/northbeam-assisted-vs-last-touch-gap) nets Northbeam modeled path-assist. Here you only measure Triple Whale pixel-assist $ against Triple Whale last-click $.
Is this Triple Whale assisted share?
Sibling Triple Whale mix door, not skew. [Assisted share](/manuals/triple-whale-assisted-share) is pixel-assist $ ÷ book $. This page measures |pixel-assist − last-click| ÷ last-click.
What TW path-fork % should I invent?
None. Type assisted revenue $ and last-touch revenue $ from the same Triple Whale pixel book.