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Triple Whale pixel-halo drift is not Hyros call-halo skew

How to run thisTraffic3 steps
CalculatorTriple Whale halo-vs-direct gap · Calculator lives in the articleOpen

Score |halo $ − direct $| against halo $ on one Triple Whale pixel cut. That score is TW pixel-halo drift %.

Pair: Halo-vs-direct gap on Traffic. Hyros twin: call-halo skew. Rockerbox twin: halo gap.

What you type

Halo attributed $ — Halo / assisted-path dollars Triple Whale books on the pixel cut.

Direct attributed $ — Direct-path dollars in that same Triple Whale pixel cut.

TW pixel-halo drift % = |halo − direct| ÷ halo × 100. Fat TW pixel-halo drift % usually means pixel-path map lag — chase that seat; never invent a TW pixel-halo drift chip.

What not to do

Never invent TW pixel-halo drift %. Never paste a Hyros |halo−direct|÷(halo+direct) skew or Rockerbox |halo−direct|÷direct gap file into Triple Whale pixel fields. Never fold assisted-vs-last-touch or new-customer into pixel-halo drift. Never blend every media buyer when one pixel seat owns the drift pile.

Related: Traffic, Hyros call-halo skew, Rockerbox halo gap, assisted-vs-last-touch.

Procedure

  1. Type halo attributed $ and direct attributed $.
  2. Read TW pixel-halo drift %.
  3. Reconcile pixel-path maps when TW pixel-halo drift % is material.

Failure modes

  • Inventing TW pixel-halo drift %.
  • Dumping a Hyros call-halo skew or Rockerbox halo-gap file into Triple Whale fields.
  • Folding Triple Whale assisted-vs-last-touch or new-customer into pixel-halo drift.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW pixel-halo drift %
|Halo attributed $ − Direct attributed $| ÷ Halo attributed $ × 100.

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FAQ

Is this Hyros halo-vs-direct gap?
Different attribution math. [Halo-vs-direct gap](/manuals/hyros-halo-vs-direct) is |halo − direct| ÷ (halo + direct). Here you score Triple Whale |halo − direct| ÷ halo on a Triple Whale pixel cut.
Is this Rockerbox halo-vs-direct gap?
Sibling gap door against direct $, not halo $. [Halo-vs-direct gap](/manuals/rockerbox-halo-vs-direct) is |halo − direct| ÷ direct. This page is Triple Whale pixel-halo drift against the halo book.
What TW pixel-halo drift % should I invent?
None. Type halo attributed $ and direct attributed $ from the same Triple Whale pixel cut.