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Library · Traffic · How to run this

Rockerbox path-credit call share is not Triple Whale pixel call share

How to run thisTraffic3 steps
CalculatorRockerbox call-attribution share · Calculator lives in the articleOpen

Call-attributed orders ÷ orders make RB call % on one Rockerbox path-credit window. Type both.

Pair: Call-attribution share on Traffic. Pixel twin: Triple Whale call. ROAS twin: LTV vs day-0.

What you type

Call-attributed orders — Orders Rockerbox credits to a path-credit call touch in the window.

Orders — Orders in that same Rockerbox path-credit window.

RB call % = call-attributed orders ÷ orders × 100. A thin RB call % usually means path-credit call coverage holes — chase those paths; never invent an RB call chip.

What not to do

Do not invent RB call %. Do not paste a Triple Whale pixel or Northbeam MTA call export into Rockerbox fields. Do not fold LTV ROAS gaps or email-attribution counts into call orders. Do not blend path models when one window owns the call pile.

Related: Traffic, Triple Whale call, Northbeam call, LTV vs day-0.

Procedure

  1. Type call-attributed orders and orders.
  2. Read RB call %.
  3. Chase path-credit call coverage when RB call % is material.

Failure modes

  • Inventing RB call %.
  • Pasting a Triple Whale or Northbeam call export into Rockerbox fields.
  • Mixing LTV ROAS gaps into order counts.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB call %
Call-attributed orders ÷ Orders × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale call-attribution share?
Triple Whale reads pixel call touches. [Call-attribution share](/manuals/triple-whale-call-attribution-share) stays on Triple Whale. Path-credit order counts never leave Rockerbox here.
Is this Rockerbox LTV vs day-0 ROAS?
ROAS points vs call order share. [LTV vs day-0 ROAS](/manuals/rockerbox-ltv-vs-day0-roas) is ROAS. This page divides call-attributed orders by orders.
What RB call % should I invent?
None. Read call-attributed orders and orders from the same Rockerbox path-credit export.