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Rockerbox modeled cash gap is not Hyros modeled cash gap
Stack Rockerbox MTA $ beside processor-cleared $. Take |MTA − cleared| ÷ cleared. That is gap %.
Pair: Modeled-vs-cash gap on Traffic. Other books: Hyros modeled-vs-cash, Northbeam modeled-vs-cash.
What you type
Modeled revenue $ — Rockerbox multi-touch attributed dollars for the named span.
Cash collected $ — Processor-cleared / bank-settled dollars for that same named span.
Gap % = |MTA − cleared| ÷ cleared × 100. When gap % runs hot, chase Rockerbox MTA lag versus settle clocks — never invent a gap chip.
What not to do
Do not invent gap %. Do not drop a Hyros export into Rockerbox inputs. Do not treat paid-vs-organic share as cleared cash. Do not merge spans when one campaign owns the hole.
Related: Traffic, Hyros modeled-vs-cash, paid-vs-organic, halo-vs-direct.
Procedure
- Type modeled revenue $ and cash collected $.
- Read gap %.
- Chase MTA lag vs settle when gap % is material.
Failure modes
- Inventing gap %.
- Dumping a Hyros CSV into Rockerbox inputs.
- Treating paid-vs-organic share as cash.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Modeled-vs-cash gap %
- |Modeled revenue − Cash collected| ÷ Cash collected × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros modeled-vs-cash gap?
- Hyros keeps a separate attribution book. [Modeled-vs-cash gap](/manuals/hyros-modeled-vs-cash-gap) reads Hyros. Here you stack Rockerbox MTA $ to processor-cleared $.
- Is this paid-vs-organic gap?
- Paid vs organic is a channel split inside Rockerbox. [Paid-vs-organic gap](/manuals/rockerbox-paid-vs-organic-gap) is that split. This page pits MTA dollars against cash that cleared.
- What gap % should I invent?
- None. Pull Rockerbox MTA $ and processor-cleared $ from the same named span.